For Alec’s Introduction to Web Production class, he created a social media campaign which pairs The Sentencing Project, a non-profit dedicated to research and advocacy concerning mass incarceration, with Adidas. Using Adobe Spark, he created the #PlayforJustice movement and built a mock social media campaign around it with the overall goal of increasing The Sentencing Project’s donations for the month of October. This strategy was coupled with Adidas selling orange-colored products, and focused on a target audience of men from ages 30-55 who watch sports.
Alec created an info-text video for his Introduction to Web Production class, which displays the harmful effects of carbon emissions on crops. Adobe Premier Pro was used to create the video, as Alec also obtained various shots and an interview for the video using professional camera equipment.